The Story…

After several years of living in this home and lovingly taking care of it, this owner decided it was time to make a change. She was ready to relocate to be closer to family.

We began the conversation in the Winter of 2025. Answering questions like…

  • What’s the process for listing in the current market?

  • What’s the best timing and strategy for listing?

  • What could be expected in terms of amount of time on the market and competitive pricing?

  • Does she move first or list first?

  • How does she accomplish her desired goals?

We developed a strategy and a timeline that she was comfortable with and that met her needs.

Fast Forward To March 2025

The time had arrived! The Berkeley Pointe home was listed and the marketing began. And boy did the marketing begin!

Of course, we utilized the normal tools and techniques like yard signs (I’m sure y’all saw them driving by), MLS listings, and pushing it out on the real estate sites, but we also implemented the customized 8-Step Marketing Plan that I developed specifically for this home and focused on the hyperlocal Short Pump market. This was the secret sauce to:

  • Having a full day of showings by local realtors

  • Receiving multiple offers all above asking within 8 hours of being on the market

  • Being under contract within 24 hours of when showings began

  • AND MOST IMPORTANTLY… Meeting and exceeding my client’s expectations.

Thinking About Selling & Want To Know More About The Customized 8-Step Marketing Plan?